International exhibitions and conferences can offer great opportunities for your International Business Development team to get exposed to prospective overseas customers: how the local customers talk, behave and what they like. Understanding Japanese clients at these events is usually on the harder side. Most companies find it arduous to receive constructive and honest feedback and to continue engaging potential Japanese customers/partners after coming back from Japan.
The Client
A medium but well-established Contract Research Organization (CRO) that manages clinical trials for many major pharmaceutical and biotechnology companies in Russia and EAEU countries. The client is interested in partnering with Japanese CRO as well as Japanese pharmaceutical companies in their entry into Russia and EAEU markets.
The Project
In conjunction with the global business development team’s visit to Tokyo for the Drug Information Association (DIA) Conference from 15-26 April 2019, the industry expert from CYEST assisted to successfully arrange 7 management-level meetings with potential Japanese CRO partners and pharmaceuticals (customers) in Tokyo. This resulted in positive feedback post meetings with the willingness to continue conversations for partnership and event collaboration in the near future.
The Expert
Former Marketing Manager for Pfizer, Boston Scientific and Abbott Vascular in Japan.
Guest lecturer at Osaka University in Medical Engineer and at Business School of Keio University in Marketing.
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